INTERNAL MEMO · 2026-05-09 · MARIO MARTINEZ, CEO
Previous design supervision is dismissed. Koum is being totally revamped. Elena directs. Claude Dev takes design lead on approval. Pick one of ten.
KOUM · DESIGN REVAMP · GALLERY

Ten directions.
One platform.

Each tile is a complete landing concept — distinct typography, palette, and composition. Click to open the live page. Pick the direction. Claude Dev takes design lead from there: UI, UX, components, motion, accessibility, performance.

Director: ElenaLead on approval: Claude DevFinal call: Mario MartinezConstraint: simple · addictive · fast · protected
SAMPLE 01
Brutalist Cargo
Heavy slab. Concrete grid. Freight-yard energy.
The platform looks like the work. Raw, structural, unapologetic.
Archivo Black + Inter + JetBrains Monoopen full →
SAMPLE 02
Editorial Quiet
Magazine-grade whitespace. Premium hush.
The product earns trust by not shouting. Designed like a quarterly journal.
Fraunces 300 + DM Sansopen full →
SAMPLE 03
Terminal Operator
Mono. Live. Keyboard-first.
For dispatchers who run their day in a console. Real ops, not marketing.
JetBrains Mono + Fraunces accentopen full →
SAMPLE 04
Cathedral
Vertical rhythm. Isaiah 46:4 leads the room.
Mission-led. The verse is the brand. The product carries weight.
Fraunces 300 italic-ledopen full →
SAMPLE 05
Swiss Grid
12-column precision. Indexed. Modernist.
Every element on a grid. Helvetica logic with one hot accent.
Inter 800 + Inter 600open full →
SAMPLE 06
Neo-African Geometric
Continental confidence. Kente bands. Modern type.
Built in Africa, looks like it. Pattern as identity, not decoration.
Fraunces 300 + DM Sansopen full →
SAMPLE 07
Glass Premium
Soft glass. Dark gradient. iOS-grade premium.
The premium tier of African freight. Apple-clean, ember-warm.
Fraunces 300 + DM Sansopen full →
SAMPLE 08
Data Dense
Bloomberg-grade information density.
For operators who live in numbers. Every pixel earns its keep.
JetBrains Mono + Fraunces accentopen full →
SAMPLE 09
Cinematic Hero
One statement. Full bleed. Motion-implied.
The product as a film. Single confident line, then quiet detail.
Fraunces 300 oversized + DM Sansopen full →
SAMPLE 10
Manifesto
Words only. Anti-design as design.
The product is a statement before it is a screen. Trust earned by sentence.
Fraunces 300 + JetBrains Mono accentopen full →